SETsquared Blog

Blog author: Mike Austin

Mike is a serial entrepreneur and technologist. He has been building software companies for over 20 years and has over 15 years experience of digital marketing technology. He co-founded one of the first UK-based ESPs in 2000, then became director of a marketing analytics company. Most recently, he co-founded The Real-Time Marketing Company, Fresh Relevance.

Day 10: Putting it all together

23 May 2016
A high level view
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Day 9: Networking and serendipity

20 May 2016
Venture Cafe at the Cambridge Innovation Centre in Kendall Square
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Day 8: A Journey into uncertainty

19 May 2016
Professor Charles Kooney
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Day 6: Building USA sales through the channel

18 May 2016
Great audience of investors and entrepeneurs for the "European Pitches" reception at the Cambridge Innovation Centre
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Day 7: Values and culture

18 May 2016
Boston by night
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Day 5: Ignore hidden costs at your peril

16 May 2016
One company practicing their USA-focused pitch for an invited audience of VCs and advisors
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Day 4: A trip to the infinite corridor

13 May 2016

The photo shows the various entrepreneurs attending the kTeams accelerator in front of the MIT Great Dome. We had a great tour of selected MIT buildings, including the “infinite corridor”. It was...

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Day 3: Take out the tech and focus on value

12 May 2016

More work on positioning today, focusing positioning further for the USA and for the selected audience. The focus remains simplifying and concentrating on the bare essentials. Extensive work on...

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Day 2: How to win VCs and influence them

11 May 2016

Day 2 started at around 04:00am for me with Jetlag still working through my system.  After a few hours working with the team in England, I set off for the Cambridge Innovation Centre for the...

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Day 1: Get to the point and do it fast

10 May 2016
Mike Austin, CEO of Fresh Relevance a Southampton SETsquared member company, reflects on the whirlwind that has been his first day on the kTeams accelerator programme in Boston.
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