Day 1: Get to the point and do it fast
BA brought me to Boston late last night, and after a jetlag-induced early start this morning, I arrived at the Cambridge Innovation Centre to meet the team of expert mentors for the kTeams accelerator program. It’s termed as “a Hands-on Market Exploration Program for International Startups” and comes at a perfect time for us. Whilst we’re no longer a startup, and we have more than a few clients in the USA, they’ve mostly found us rather than the other way round. As the world’s largest market for software as a service, it’s time for us to start treating the USA market with the attention it deserves. That’s where kTeams comes in for us – to help us refine our pitch and positioning to properly address the USA market.