SETsquared Blog

Progress Update: 40FATHOMS

For the next in our series of progress updates I am pleased to announce a launch of a new business from a repeat University of Exeter entrepreneur Tom Frew. Having built on the success of Instabear, an automated Instagram printing business – with the photos being delivered directly to your door, Tom has been at it again! 40 Fathoms is a new business that looks to print heavy weight design posters both for the artists that produce them as well as the clients who want to purchase them. The posters, boasting some of the highest paper quality available on the market, are then expertly shipped to your door – a great business model that I am sure is bound to be a success (especially considering the experienced team behind it).

However, as someone from a website background I wanted to draw attention to the beautifully designed website that fits perfectly to the businesses professional branding. Indeed, it is certainly worth taking a look through the website to get a feel for how well made it is. This is something that all online entrepreneurs should look to aim to: building a website that fulfils its functional purpose as well as portraying its brand in the correct light. Interestingly the team went for a new domain ending, with the website domain being 40fatho.ms which is a clever branding decision (though we have to wait to see how it will impact the website in searches). I can’t wait to see how the business develops over the next year or so; all in all a well put together online business, with a tight brand and website that should stand for other Exeter students as a bench mark to presenting a professional business online.

40 Fathoms

40 Fathoms – A beautifully designed & branded website

In terms of business I have had the pleasure to have had Sina Shakiba, a University of Reading student, undertake his work experience with me for two weeks – he has helped immensely in the launch and creation of Singing Lessons Milton Keynes and the Drum Lessons Leeds websites, as well as getting involved with the customer relation side of the business. It is the first time I have had someone undertake work experience within MGR Music Tuition and I have to say that I felt as if I learned as much as Sina did. Specifically, how it was possible to “outsource” some of the repetitive tasks within the business giving myself more time to concentrate on “business critical” tasks that only I could complete (for example hiring new teachers). This experience gives me confidence to bring onboard other members of staff to help aid me in growing the business longer term – I would thoroughly recommend taking on a student on work experience if you are a startup business thinking about hiring someone, this will give you the ability to test if you really do need to hire someone, how you could structure a group of tasks for that person as well learn about your own managerial style – all of which valuable business experience.