Progress Update: Young Ones
For the sixth of our progress updates I caught up with Chris Rea, co-founder of Young Ones a youth focused clothing company that Chris launched while studying at the University of Exeter. I last wrote about Young Ones in February 2013 and the business has really moved forward in leaps and bounds since then.
Young Ones was launched by Chris when he was a first year student in 2011, at the height of the onesie craze. He spotted some premium, but highly expensive onesies and thought he could produce a product of similar quality but at a lower price. Chris linked up with a factory in to begin making prototypes. His first onesie was produced in summer 2011, when Tom Carson, Chris’s business partner became involved. They started running Young Ones as an ecommerce site out of Chris’ bedroom. Having sold their stock of 200 onesies in under two months the pair knew that they were onto something. The popularity of the brand continued to grow throughout Chris’ second and third years at Exeter, with university students nationwide becoming “YoungOnes” and “keeping cozy during the cold winter months” in their personalised onesies. Chris and Tom even received an order from America’s iconic university Harvard to supply students with onesies there!
In September 2013 perhaps came Young Ones’ biggest achievement so far, managing to secure a £75,000 investment from Dragons Den entrepreneur Duncan Bannatyne within the Den. Chris noted that it was a massive “confidence boost” for the pair and “confirmed that we were on the right track with the business”, encouraging them to undertake a nationwide university tour in autumn 2013. Young Ones were also diversify their products, offering bright boat shoes, wooden sunglasses as well as their ever famous custom onesies that started appearing ever more frequently across the University campus by early 2014.
On a business front Chris cited the significance of changing supplier to reduce lead times, building up a core group of brand managers across the nation’s universities and continued focus on building the brand as the three most significant developments within Young Ones over the last twelve months. The later of three has seen Young Ones take on new graphic and fashion designers helping the company prepare for the release of their new summer range for 2014 which will be out shortly. Indeed, Chris and Tom are still looking to build their team and are especially interested in creating an internship programme, if you are interested in talking to them about this simply email firstname.lastname@example.org. In terms of moving forward the pair cite their next major challenge will be getting Young Ones into retail stores, solidifying the company as the up and coming brand of choice for thousands of universities students throughout the UK. I am sure there is plenty more to come from Young Ones and I will keep you updated with their progress over the next few years!
In terms of my week here at MGR Music we had great success on the hiring front, taking on new teachers in Belfast, Plymouth and Coventry and well as launching the Piano Lessons Southampton and Singing Lessons Coventry websites! With over 75 teachers onboard now things are really starting to grow with speed, averaging over 30 new student enquiries each day to pass onto these teachers located throughout the UK. We are also coming up the one year birthday of the Guitar Lessons London website launch so there will be a small celebration for that next week!