7 secrets for better brainstorming
Some top tips from David Ager @ Harvard Business School and another set of shots from life in Boston.
1. Sharpen the focus - Start with a well defined goal or problem you wish to solve.
2. Playful rules - Reminders to generate ideas first, evaluate and criticise later.
3. Number your ideas - Motivates everyone and enables quick referencing.
4. Build and jump - Decide when to build momentum or when to switch gears.
5. The space remembers - write down your ideas on something that everyone can see easily (flip charts, walls etc).
6. Stretch your mental muscles - do some warm up work, eg. talking to customers, reading articles etc.
7. Get physical - use 3 dimensions to spur your thinking eg. bring products, models etc.