SETsquared Blog

Notes on new horizons and innovation

"If everyone came up with sane or appropriate ideas then you would never have a place to take off from. Innovation would never happen"

David M. Kelly, IDEO

"If you don't work to time restraints, nothing would ever get done. Innovation is a messy process, it could go on forever"


"You have to hire people who don't listen to you"


"Enlightened trial and error succeeds over the planning of the lone genius"

Peter Skillman, IDEO